Work Collection
Bicester Mini App Development
Overview
The Bicester Collection provides digital service through mini programs on WeChat to improve Chinese customers' overall experience in shopping villages overseas. It integrates services such as information inquiry, online shopping, personal shopper etc.
The campaign has been online on WeChat since May 2023.
Platfoms
Challenge
To expand reach among Chinese customers, Bicester recognized the necessity of migrating their online website content to WeChat mini app for enhanced accessibility.This strategic move aims to effectively promote their shopping villages worldwide.
Customer Needs
Deliver Elegant Brand Identity
Attract and Retain Customers
Project Timeline
Duration: 4 months
Client: Bicester
Team: Designer*2 + Project Manager*1 + Engineer*n
Preliminary Research
Difference between Website 💻 and Mobile📱
There is a noteworthy distinction between a website and a mobile application concerning USER EXPERIENCE, especially in the context of a shopping village. The unique characteristics and purposes of each platform necessitate a tailored approach, leading to a set of different highlighted functions.
Website 💻
Mobile📱
Sign up & Register
Create a new user account that allows individuals to access the app's features and services from mobile device
Retail Service
Provide users with a platform to browse and purchase to achieve smooth shopping experience
Discount & Coupon
Emphasize promotion and special offers in a less intrusive way to retain and attract new customers
Series Switch
Enable users to switch between shopping villages to cultivate customer viscosity to the brand
Prototyping
Hi-Fi User Interface 1.0
Feedback 1.0
Prototyping
Hi-Fi User Interface 2.0
Iteration and Usability
Walkthrough and Sandbox Test
Takeaway
Compatibility for different screens
Paddings and margins
Color differences
Slider motions
Fond size and weight
UI Design
Final User Interface 3.0
Visual Identity
Other Village Mini App UI of Bicester Collection
The same visual identity is applied to the development of other village mini applications to ensure the unified style of the whole collection and smooth user experience.
Reflection
What I have learned from this project
Through this project, I honed my skills in rapid design and iteration. To adapt to diverse platforms, I gained insights into UI development from a more professional and industrial perspective.
With the stringent timeline chasing behind, my capability of stress management and multitasking has been significantly strengthened.
This project provided me with a comprehensive view of end-to-end project execution. This invaluable experience equips me to tackle real-life design challenges with confidence in the future.
Jenny Wang
Product Designer